EStart

Categories: Pitch
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About Course

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What Will You Learn?

  • Les pitch ne sont pas seulement pour les personnes qui travaillent dans la vente.
  • Vous pouvez utiliser un pitch de nombreuses manières : lors d'un événement de réseautage, lorsque vous parlez à des clients ou
  • pour obtenir l'adhésion de vos collègues.
  • Mais comment créer un argumentaire qui suscite l'intérét pour votre idée, produit ou projet en seulement 3 minutes ou moins ?
  • • Délivrez un pitch clair, synthétique et dynamique
  • • Adapter son pitch aux différents niveaux de compréhension
  • • Présentez avec confiance
  • • Faire un pitch lors d'une réunion
  • • Construisez le pitch
  • • Projetez et maîtrisez votre voix (ton, pauses, rythme,
  • intonation)
  • •  établir un lien avec le public
  • • Gérer les questions en toute confiance
  • • Gérez les questions sans perdre la face
  • • Faites passer vos idées de manière captivante
  • • Soyez plus créatif avec les transferts d'informations
  • • Démontrer un haut niveau de professionnalisme
  • • Créer un appel à l'action efficace

Course Content

E-Start
Bienvenue dans ce court module d'autoformation en ligne sur l'amélioration de vos compétences en donnant un court pitch. Pour commencer, regardons où vous en êtes avec vos compétences :

  • Evaluate my Pitch Skills
  • Check your presentation skills

What is a pitch?
A pitch is short, so it has to be memorable and leave a positive impression of your audience. Avoid the boring stuff and get right in there - you only have one chance at a good impression, so seize that chance.

Planning your pitch
Luckily, pitches in practical situations do not rely entirely on improvisation, though they absolutely can benefit from it. The majority of pitch situations are premeditated and you can arrive in the 'elevator' with a script, or at least an outline. We will now break down some of the key things to consider when crafting a pitch. Keep it short and strong! In any given scenario, whether it be a job interview, client pitch or networking event, timing is crucial. It is a good idea to keep your pitch to around 1-3 minutes as you’re working with a marginal amount of time. For example, in a potential client pitch, you would want to keep your ideas brief, clear and concise so that the prospect can follow with ease. Everybody’s time is precious these days, and if you waste a prospect’s time saying the same thing ten different ways, you are almost certain to lose them. If you can not only offer them a high-quality service but do so in less than a 3 minutes, they will truly appreciate the interaction. Consider the ‘problem’ Whoever it is you are delivering the pitch to; it is assumed that they have a ‘problem’ or pain point that you are there to solve. If you are pitching to a prospective client, they have come to you for a reason. They want you to give them the answers to their problem. Use this prior knowledge to shape your words and explain how you could fill that role effectively. Acknowledge that need in your pitch and cover not only what you can do, but how that skill or knowledge will benefit them. Understand your audience Continuing on from pain points, it is equally as important to understand the audience you’re pitching to. If you are pitching to the founder and CEO of a business, you know that they want reassurance that whatever product or service you’re pitching is going to benefit the company they’ve spent years building. They want respect, clarity and transparency. Your language and body language should reflect this.

Starting a Pitch
When people start a pitch, they often set the tone and so often it is a boring one : Hello, my name is, I do ... etc. Does that excite you to want to hear more? No, thought not. So let's look at how to start a pitch in a way that sets a positive tone.

Ending a pitch
How do you end a pitch, whilst avoiding redundancy such as 'I've finished.' or just 'Thank you.'

Things to avoid in a Pitch or a Presentation…
Some of the things we do, just don't help us and do not create any connection with the audience and definitely do not look like a presenter has taken any time to think about or prepare their presentation. Do you know what I am talking about? Read on ...

Avoid Death by Powerpoint
We all know about Death by Powerpoint, but some of us perpetuate this punishment on others, even though we, ourselves have been punished by it in the recent past. But how can we avoid it?

Presentation hacks
Some tips and things to bear in mind when presenting.

Active Learning Solutions

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